Founded by Rudolf Dassler, older brother of Adolf Dassler (co-founder of Adidas), Puma has become one of the leaders in the sporting goods market.

The feline brand began by offering shoes exclusively for athletes and sportspeople. Over the years, Rudy Dassler has designed shoes that can also be worn in everyday life. Today, there is a wide range of sneakers for men, women, and children. The sports brand pays particular attention to comfort, breathability, and the possibility of speed. Much more than a sports brand... in 1968, Puma introduced "suede," and during the 1980s, it became a staple of b-boys worldwide.