Description

DESCRIPTION :

The WRPD Runner's exclusive design concept was born from an exaggeration of proportions combined with minimalist constraints. This new silhouette evokes the fluidity of movement, thanks to a full-length FuellCell midsole with raised contours and a discreet woven upper surrounded by a wave pattern. Individual elements taken from classic models are distorted in a trompe-l'oeil manner to integrate naturally into the new design. The WRPD Runner is designed as a stylish accessory, with a familiar appearance, while exploring new territories of inspiration for a running shoe.

COMPOSITION :

THE BRAND :

The story of New Balance began in 1906 in Boston, Massachusetts, with shoe insoles for people with foot problems. Today, New Balance is not only one of the most innovative running shoe manufacturers, but also one of the oldest. From ambitious marathon runners to recreational runners, for a fast-paced workout on asphalt or a trail run in the mountains, New Balance offers the right shoe for every situation. New Balance's versatile color and style palettes offer something for every sneakerhead, and the brand enjoys cult status, especially with its traditional models. The New Balance brand was founded by orthopedic shoemaker William R. Riley. While observing chickens in his garden and noticing that they had an extremely stable stance with their three claws, he had the idea to develop a new insole with three supports. For him, it was "New Balance." And at the same time, he had found the right name for his company.