OLOW was founded in 2006 in Montreuil (a suburb of Paris) by Valentin Porcher and Mathieu Sorosina, two longtime friends. On the eve of their twenty-fifth birthday, with the carefree spirit of their youth, they decided to work together on a creative and ethical project, using clothing as a medium.

Combining creativity and commitment, OLOW products are designed to be worn every day. In each collection, the brand prioritizes the use of materials and production methods that are more respectful of people and the environment. Since 2006, all products have been manufactured in Europe.