Homecore, the first French HipHop brand
Alexandre Guarneri founded with his friend Steph Cop the first Hip Hop brand in France, HOMECORE has been driven since 1992 by the fundamental values of the movement "Peace, Love, Unity and Having Fun"
Drawing on his multicultural background and driven by a desire to bring people together, Alexandre imagined a fleece suit. This jacket, in its cut, reflects the codes of a traditional suit, and in its fleece material, reflects a more urban approach. This jacket defines the brand's new direction.
