Born in 1982 in Yosemite, CA, Gramicci traces its roots back to the rebellious spirit of the Stonemasters, pioneers of free climbing. Founded by Mike Graham, a visionary climber, the brand revolutionized outdoor gear before establishing itself in urban culture. An unconventional journey, from the cliffs to the streets, where performance rhymes with bold style.

From garage beginnings to streetwear icon

In the early 70s, the Stonemasters climbed Yosemite freely, inspired by Jimi Hendrix, Carlos Castaneda, and Bruce Lee, and sought attire suited to their daring nature. Frustrated by rigid clothing, Mike Graham created the first true climbing shorts in his garage—featuring a gusset crotch for 180° mobility, and an integrated, one-hand adjustable nylon belt. In 1982, the Gramicci badge, inspired by an Italian nickname given to Graham, gave its name to the brand.

From technical innovations to urban style

"G-Pants" quickly became essential: durable canvas, flexible cut, and the running man logo—they appealed to climbers, skaters, and surfers alike. In the 90s, the streets of Tokyo embraced Gramicci's style: military jackets, vintage sneakers, and technical pants blended in a counter-cultural spirit. The brand secured a lasting place thanks to its durability, practicality, and refined aesthetic.

Key collaborations & rebirth

Gramicci has successfully reinvented itself through strategic collaborations:

• Gramicci × F/CE, White Mountaineering, Nonnative, Nanga… capsules blending outdoor technicality with Japanese urban style.

• Stüssy: a 2018 edition, camo cargo transformable into shorts.

• Mastermind Japan: a premium version of the climbing pant with a skull logo, reflecting high-end streetwear.

These projects revitalized the brand in the fashion world, notably through Gramicci Japan, which re-launched classic cuts with technical fabrics and a minimalist style.

Why does Gramicci still fascinate the Gorpcore generation?

1. Authentic technicality: gusseted crotch, adjustable belt—details inherited from climbing.

2. Durability & ethics: sustainable materials (organic cotton, recycled nylon) and cuts designed for movement.

3. "Mountain-to-street" aesthetic: simplicity and functionality now appeal to gorpcore enthusiasts.

4. Online reputation: on Reddit, enthusiastic reviews persist:

   "I bought this in 1991… looks and feels brand new."
   "Gramicci make the comfiest pants!"

Today: a brand rooted in history and modernity

Gramicci continues to blend its outdoor heritage with urban creativity. With its headquarters now in Japan, it offers collections such as G Movement, Urban Biking Line, and works with materials like corduroy, linen, and technical nylon. The result: a complete wardrobe, from hiking to the street, designed for elegant movement.