Description

DESCRIPTION :

The original 740 was an everyday sneaker, worn regularly on the court and repurchased again and again. This beloved model emerges from our archives and is poised to inspire a whole new generation of fans. The 740 combines familiar details inspired by 2000s running styles—an open mesh upper, segmented midsole, and a streamlined silhouette—with details like two-tone mesh and angular overlays that give it a unique visual identity. Whether you're new to the sport or rediscovering it, the 740 is poised to become your new go-to shoe.

COMPOSITION :

• The ABZORB midsole absorbs shock by combining cushioning and compression resistance
• Molded TPU "N" logo
• Reflective details
  

THE BRAND :

The story of New Balance began in 1906 in Boston, Massachusetts, with shoe insoles for people with foot problems. Today, New Balance is not only one of the most innovative running shoe manufacturers, but also one of the oldest. From ambitious marathoners to recreational runners, for a fast-paced workout on asphalt or a trail run in the mountains, New Balance offers the right shoe for every situation. New Balance's versatile color and style palettes offer something for every sneakerhead, and the brand enjoys cult status, especially with its traditional models. The New Balance brand was founded by orthopedic shoemaker William R. Riley. While observing chickens in his garden and noticing that they had an extremely stable stance with their three claws, he had the idea to develop a new insole with three supports. For him, it was "New Balance." And at the same time, he had found the right name for his company.