DESCRIPTION : 

THE BRAND : 

Alexandre Guarneri founded the first Hip Hop brand in France with his friend Steph Cop. HOMECORE has been driven since 1992 by the fundamental values of the movement: "Peace, Love, Unity and Having Fun".

The brand's name initially evoked something "powerful" ("core" meaning "nucleus" in English) but over time, the meaning shifted closer to the search for a certain balance, a creative freedom that allowed Homecore to break free from usual streetwear codes. Rather than oversized cuts and large logos, the brand opted for a hybrid style, halfway between urban elegance and sportiness.