THE BRAND:

Avnier is a clothing brand created by rapper Orelsan in 2014, with the help of Swiss fashion designer Sébastian Strappazzoni.

Avnier, a contraction of the words "before last," was born in the dressing room of one of its creator's concerts. As Orelsan so aptly puts it [There's a lot of irony in being second to last, you say to yourself: "That's good, I'm not last!"]

Both aesthetic and classy, ​​yet with a casual streetwear style, the brand's clothing is designed for everyday wear. Avnier prides itself on offering quality products built to last, using a selection of materials chosen for their traceability.