Description

DESCRIPTION :

The original 550 debuted in 1989 and left its mark on basketball courts across the country. After its initial launch, the 550 was shelved in the archives, before being reintroduced as a limited edition in late 2020 and returning to the full lineup in 2021, quickly becoming a global fashion favorite. The 550's streamlined, low-top silhouette offers a streamlined take on the rugged designs of the late 1980s, while the reliable synthetic nubuck upper construction is a classic of any era.

COMPOSITION :

• Synthetic nubuck upper
• Rubber outsole for traction and durability
• Adjustable lace-up closure

THE BRAND :

The story of New Balance began in 1906 in Boston, Massachusetts, with shoe insoles for people with foot problems. Today, New Balance is not only one of the most innovative running shoe manufacturers, but also one of the oldest. From ambitious marathon runners to recreational runners, for a fast-paced workout on asphalt or a trail run in the mountains, New Balance offers the right shoe for every situation. New Balance's versatile color and style palettes offer something for every sneakerhead, and the brand enjoys cult status, especially with its traditional models. The New Balance brand was founded by orthopedic shoemaker William R. Riley. While observing chickens in his garden and noticing that they had an extremely stable stance with their three claws, he had the idea to develop a new insole with three supports. For him, it was "New Balance." And at the same time, he had found the right name for his company.