Adidas
Adidas is more than just a sports brand; it's been a pillar of urban and pop culture for decades. Founded in 1949 by Adolf Dassler (or Adi to his friends), Adidas has established itself in history as a brand that redefines the rules of the game, whether on the sports field or on the streets.
An urban anchor
Streetwear at the heart of Adidas
Adidas is the perfect blend of athletic performance and style. Back in the '80s, the brand made a splash in hip-hop culture with Run-DMC, who literally exploded the charts with their hit "My Adidas." This track is more than just a song; it's an anthem for streetwear enthusiasts. In fact, this collaboration marked the beginning of partnerships between artists and sneaker brands, a common practice today.
Stan Smiths, Superstars, and Gazelles are icons that have spanned generations, adopted by millions of urban fashion fans. Superstars, recognizable by their protective toe cap, are still one of the most popular styles in the world of streetwear today. It's impossible not to see them in music videos, skate parks, or even on the runways of Fashion Week.
The quest for innovation
Adidas's obsession with innovation is also making waves on the streets. Does Boost ring a bell? This revolutionary technology has transformed the feeling of running, but it's also made its way into lifestyle with models like the Yeezy Boost and the NMD. Where Adidas really shines is in its ability to combine technology and style. Collaborations with Kanye West (Yeezy), Pharrell Williams, and Beyoncé have made Adidas a fashion staple while remaining at the forefront of performance.
Pop culture and streetwear
Adidas in pop culture
Adidas is omnipresent in pop culture. From movies like Creed , where Michael B. Jordan trains in Adidas tracksuits, to stars like Messi, Pogba, and Mo Salah sporting the brand on the pitch. And what about celebrities like Kendall Jenner and Justin Bieber, always looking chill in their three stripes?
The craziest thing about Adidas is its ability to cross borders. The brand has managed to capture audiences in both stadiums and neighborhoods, while always remaining connected to its street roots.