Description

DESCRIPTION :

The original designers of the 990 set out to create the best running shoe on the market. The end result surpassed all expectations. When it launched in 1982, the 990 stood out with its elegantly understated gray color and its triple-digit price tag, unprecedented at the time. For both running enthusiasts and trendsetters, the 990 represented a symbol of quality and good taste. While the design has evolved since 1982 and the color range has expanded, the 990's status symbol remains intact. In short, the 990 is such an iconic model that it has never ceased to be produced. The 990v4 MADE in USA, initially launched in 2016, continued the modernization of the silhouette that began with version 3 of the model. This version of the seasonal collection features a mesh and suede upper in a macadamia nut colorway contrasting with a black sole.

New Balance MADE US shoes are made with at least 70% domestic value added. MADE represents a limited portion of New Balance sales in the United States.

COMPOSITION :

• ENCAP midsole cushioning combines lightweight foam with a durable polyurethane rim
• Flag logo on the tongue
• Flying New Balance logo on the heel
• New Balance Made in USA shoes contain a domestic value of 70% or more. Made in USA represents a limited portion of New Balance's sales in the United States.
• 405 grams (14.3 oz)

THE BRAND :

The story of New Balance began in 1906 in Boston, Massachusetts, with shoe insoles for people with foot problems. Today, New Balance is not only one of the most innovative running shoe manufacturers, but also one of the oldest. From ambitious marathon runners to recreational runners, for a fast-paced workout on asphalt or a trail run in the mountains, New Balance offers the right shoe for every situation. New Balance's versatile color and style palettes offer something for every sneakerhead, and the brand enjoys cult status, especially with its traditional models. The New Balance brand was founded by orthopedic shoemaker William R. Riley. While observing chickens in his garden and noticing that they had an extremely stable stance with their three claws, he had the idea to develop a new insole with three supports. For him, it was "New Balance." And at the same time, he had found the right name for his company.