It was on August 18, 1949, that Adi Dassler launched the adidas adventure, with the goal of improving athletes' performance. Seventy years later, adidas has left its mark on the worlds of sport, fashion, music, culture, sustainability, and much more.

Adidas is the first sports brand to sign a cultural partnership with the iconic American rap group "Run DMC." It is also the favorite brand of basketball legend Michael Jordan.

Adidas developed the adidas Originals brand in 1993. This division specializes in reissuing some of the brand's iconic models that enjoyed great success between the 1950s and 1980s.

The products of both brands can be easily differentiated by their logo: the trefoil for the Originals collection and the three stripes for adidas.

Travel with us through time and discover the history of adidas with models that have influenced today's lifestyle.